Being a subsidiary of project management, it ensures the effective organization of corporate events such as festivals, conferences, ceremonies, formal parties, or conventions. It aims at exploring the target audience while coordinating the technical aspects for effectively organizing the event. It involves the process of planning and coordinating including budgeting, scheduling, taking NOCs, mobilization of human resources and material etc. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of event.